What can make your direct mail more effective?
In my previous post I talk about a coating called soft touch and how it can help your direct mail piece get noticed. Just think about going through your mail and coming across a post card that feels different than all the rest, whether it be glossier, heavier or in this case softer, are you are going to give that card a second look? There are many ways to make your direct mail piece stand out so ask yourself, if I would get this in the mail would I look at it?
For more ideas contact me I will be happy to help.
John A Fields
J&A Printing and mailing
1155 Sherman RD
Hiawatha Iowa 52233
800 793 1781 ext 291