Branding 2.oh! and Advertising
2.oh!
Join us for lunch and two entertaining,
exciting 50-minute sessions as Steve Lance, multiple Emmy Award winner and
author, explores the latest trends in marketing, branding, and advertising, in a
world that demands new methods to get the attention of its audience.
Steve, with Paul Kurnit, recently packed the house with
print buyers at their sessions at Print Oasis 2008, attended by three members of
our sales department. His message is relevant to anyone working in the complex
"network" of the newest advertising and marketing mediums - on-demand printing,
Web sites, communities, virtual worlds, PDAs, cell phones, blogging &
more.
Session
Title: Branding 2.oh! Own The Content and Control Your Brand
Destiny
Session Title: Advertising 2.oh! – Vlogging, Blogging & Slogging Your Way
Through the New Media Jungle
Steve Lance
Steve Lance is a multiple Emmy Award winner and
co-author of “The Little Blue Book of Advertising” (Portfolio/Penguin July 2006)
with his partner, Jeff Woll.
As Creative Director of NBC, he established the first
copy testing and focus group testing for the network. His tag lines developed
with Richie Kahn ("NBC Us" and "NBC Proud As A Peacock") remain the most
memorable lines created for any network as measured by Burke scores and his work
for the premiere of NBC SportsWorld won One Show and Andy Awards.
After working three years in Los Angeles as a television
series writer, Steve returned to New York as Creative Director of the
entertainment division of Della Femina, Travisano & Partners. His
commercials for SportsChannel won One Show and Andy Awards and his work for
WBZ-TV won an Emmy Award for Best Station News Campaign. He was asked by NBC's
Community Affairs Division to create a new public service campaign. He conceived
the format for "The More You Know," and wrote the first 17 spots for the
campaign.
Steve established Unconventional Wisdom in 1989 with his
partner Norman Siegel, serving the marketing, advertising & communications
needs of such clients as The Discovery Channel (“Explore Your World”), TLC
(“Adventures For Your Mind”), Animal Planet (“All Animals All The Time”),
Discovery Communications, Inc., Food TV, The Travel Channel, The Hallmark
Channel (“Where Great Stories Come To Life”), National Geographic Channel
(“Start Exploring”), PBS, Hyperion Solutions, Yankelovich Partners,
Burson-Marsteller, Citizen Watch and Crest Toothpaste.
His work for client Burson-Marsteller includes a Platinum
Aurora Award for the rebranding of Accenture and a Gold Telly Award for the
Government of Hong Kong. He was also the ghostwriter of the Wall Street Journal
bestseller “It’s Your Money” for Dr. Christos M. Cotsakos, Ph.D., Chairman of
E*TRADE Financial. Currently, Unconventional Wisdom is deep into development of
Web 2.0 – providing digital content for clients across a broad range of
platforms.
Steve works for Habitat For Humanity and is Chairman of
the Board of Directors of ShareTheCaregiving, Inc. He hosts a radio and Internet
talk show “Talking Pictures” with his brother, screenwriter Paul Lance and is
working on his next book, “Advertising 2.Oh! – Blogging, vLogging and Slogging
Your Way Through The New Media Jungle” with co-author Paul Kurnit.